Based on the book
Principles and Practice of Marketing, 6/e
Copyright year: 2010
Welcome to the Online Learning Centre for Principles and Practice of Marketing, 6th edition
Principles and Practice of Marketing, 6th edition, is the essential text for all marketing students. With its established authority and reputation, the new edition of this flagship textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level.